Marketing signals to sales action.
The MYDIA methodology connects market definition, account intelligence, prioritisation, buyer mapping, activation and measurement into one repeatable GTM loop.
Built for ABM, expansion, reactivation and launch motions.
One methodology.
Many GTM motions.
Five phases, run in order, closing into themselves. Every motion MYDIA builds — ABM, expansion, reactivation, launches — is this same loop, pointed at a different objective.
Define
The commercial system, market, ICP and criteria that decide what counts as a signal.
Build Intelligence
Fragmented data becomes one usable, enriched account view.
Prioritise
Signals scored into one priority state — not every signal is treated equally.
Activate
The right action, routed to the right owner, automatically.
Learn
Outcomes measured and fed back into how the system defines and scores.
The methodology stays consistent.
The outcomes change.
Pick a motion. The same five phases run — only what flows through them changes.
Start with the commercial system, not the channel.
Before any signal is worth collecting, MYDIA defines what the system is actually for.
Fragmented data
becomes one account view.
Six sources, five processing steps, one usable profile. Nothing reaches sales until it's been assembled.
Not every signal
deserves sales action.
Five factors resolve into one priority state. Only the strongest is routed to a human.
The right action,
to the right owner.
A priority state alone changes nothing. The system also decides what happens next, and who owns it.
Measure movement,
not activity.
Accounts narrow at every stage. What matters is how far they move, not how much happened.